Tour Bất Động Sản Ảo

PropTech revolution: sell properties before build, view remotely! VR property tours: (1) 3D scanning (Matterport camera capture existing properties 4K 360°, LiDAR iPhone/iPad measure dimensions accurate mm!), (2) 3D modeling (Unreal Engine, Unity build photorealistic virtual properties, furniture staging Roomplanner/Planner5D), (3) VR headsets (Oculus Quest, HTC Vive immersive walkthrough feel space scale!), (4) Interactive features (click walls change colors, furniture, flooring, hotspots info amenities), (5) Analytics (track which rooms users spend time, engagement heatmaps!). Benefits: (1) Convenience (view 100+ properties couch no travel!), (2) Global reach (international buyers view remotely), (3) Pre-construction (sell condos not built yet visualize!), (4) Time savings (agents show 10x properties virtually vs. physical), (5) COVID-safe (contactless viewings).

Technologies: 360° photos (cheaper alternative VR full immersion), AR (overlay virtual furniture real spaces smartphone!), AI staging (automatically furnish empty rooms realistic!). Costs: Matterport scanning $150-500 per property, custom VR development $5K-50K, VR headsets $300-1000. Challenges: (1) Quality (low-res models unconvincing "uncanny valley"), (2) Accessibility (not all buyers have VR headsets), (3) Missing details (smells, neighborhood feel, natural light), (4) Setup time (scanning takes hours, modeling days!).

Real adoption: luxury real estate Sotheby's, new developments preconstruction sales, Zillow 3D home tours, Compass VR experiences. Vietnam context: high-rise condos perfect (unit similarity reduce modeling costs!), Vinhomes/Masterise trials, challenges buyer preference physical inspection cultural trust. Research: VR tours increase inquiries 40-60% BUT still convert in-person visits (final decision).

Future: metaverse real estate (buy virtual land?!), AI personalization (adapt tour preferences), haptic feedback (feel textures!). Transform property marketing discovery!