Mô phỏng Kinh doanh Quốc tế

International Business Simulation: run multinational corporation across multiple countries! Start with successful domestic company, decide: expand to which markets (China huge but complex, India growing middle class, Africa untapped potential, Europe mature but stable, Latin America high growth high risk)? Choose entry strategy: (1) Exporting (low risk, low control, tariffs?), (2) Licensing (royalties, lose IP control), (3) Joint venture (local partner knowledge, conflict risk), (4) Wholly-owned subsidiary (full control, high investment).

Game mô phỏng challenges: Cultural (hiring practices, management styles, negotiation approaches vary by country), Political (regulations change, corruption risks, trade disputes, sanctions), Economic (currency fluctuations destroy margins!, inflation, payment delays). Learn PESTEL analysis: Political (stability, trade policies), Economic (GDP growth, exchange rates), Social (demographics, consumer behavior), Technological (infrastructure, digital adoption), Environmental (regulations, sustainability demands), Legal (contract enforcement, IP protection). Supply chain complexity: source from Vietnam (low cost), manufacture in Mexico (near US market), R&D in Israel (innovation), sales in Europe (regulations!).

Manage global teams: time zones, communication styles, motivation differs (US bonus-driven, Scandinavia work-life balance). Crisis scenarios: pandemic disrupts supply chain, trade war tariffs, local competitor government-backed, bribery demands. Real cases: IKEA adapts products per market, Netflix content localization, Starbucks China tea offerings.

Game phù hợp business students, international trade professionals, aspiring global entrepreneurs!