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Vietnam Geography App
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Vietnam Geography App
Global success = think local! Cultural localization beyond translation: (1) Language (translate accurately BUT idioms, humor, wordplay don't work literal! Break a leg confuse non-English!), (2) Visual design (colors meanings: white = purity West, death Asia!, red = danger West, luck/prosperity China/Vietnam!), (3) Product adaptation (McDonalds McVeggie India cows sacred, KitKat matcha Japan green tea flavor!), (4) Payment methods (credit cards US/EU 70%+, Vietnam cash + e-wallets Momo/ZaloPay, C...
Understand localization: language (idioms, tone), visual design (color meanings), product adaptation, payment methods, marketing messages
Apply cultural dimensions: Hofstede (power distance, individualism, uncertainty avoidance, long-term orientation)
Learn from failures: Pepsi "ancestors", Gerber baby food, Chevrolet Nova, Walmart Germany (research prevents!)
Research methods: focus groups ($2K-5K), surveys, ethnography, cultural consultants, hire locals validate assumptions
Explore career paths: localization specialist, cultural consultant, translator, market research analyst, global marketing manager
Áp dụng chiến lược localization cho từng thị trường
Phát triển campaigns phù hợp với đa văn hóa
💡 Hoàn thành các bài học này để hiểu sâu hơn về chủ đề trong Interactive Practice
Thêm Interactive Practice sẽ được cập nhật sớm!